Performance campaigns for Localo - a local SEO app

Turning Local SEO into
scroll-stopping creative

Turning Local SEO into scroll-stopping creative

Ad creatives that make complex SaaS features clear in seconds, built around user intent and conversion goals across 4 markets.

COMPANY

Localo

Localo

ROLE

Visual Designer

Visual Designer

EXPERTISE

Performance Marketing

Performance Marketing

OUTPUT

100+ ads · 4 markets

100+ ads · 4 markets

The challenge: a complex product, a few seconds of attention

Complex SaaS features

Local SEO tools are hard to explain at a glance.

Complex SaaS features

Local SEO tools are hard to explain at a glance.

Complex SaaS features

Local SEO tools are hard to explain at a glance.

imited ad space

Every creative had room for one message only.

Limited ad space

Every creative had room for one message only.

imited ad space

Every creative had room for one message only.

Many markets and audiences

Campaigns ran in 4 languages for different user needs.

Many markets and audiences

Campaigns ran in 4 languages for different user needs.

Many markets and audiences

Campaigns ran in 4 languages for different user needs.

What changed?

From one generic message to clear, feature-focused creatives.

Why these changes? Problems & solutions:

Features were hard to understand.

→ Each creative focuses on one product capability.

Features were hard to understand.

→ Each creative focuses on one product capability.

Features were hard to understand.

→ Each creative focuses on one product capability.

Product UI didn't stop the scroll.

→ UI combined with visual storytelling.

Product UI didn't stop the scroll.

→ UI combined with visual storytelling.

Product UI didn't stop the scroll.

→ UI combined with visual storytelling.

Different audiences had different needs.

→ Feature-specific creative concepts.

Different audiences had different needs.

→ Feature-specific creative concepts.

Different audiences had different needs.

→ Feature-specific creative concepts.

Campaigns had to scale across markets.

→ Reusable creative structures.

Campaigns had to scale across markets.

→ Reusable creative structures.

Campaigns had to scale across markets.

→ Reusable creative structures.

Designing for attention and clarity

Instead of promoting the whole product, each ad answers one problem users were already trying to solve.

The result:

A scalable creative system for performance

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Performance-focused assets created to communicate Localo’s complex SaaS functionality clearly across markets, audiences, and acquisition channels.