Black Friday campaign for Localo - a local SEO app

Making Black Friday impossible
to miss

Making Black Friday impossible to miss

A full redesign of Localo's annual sales campaign, including the landing page, promotional assets and PPC creatives, focused on urgency, offer clarity and conversion.

COMPANY

Localo

Localo

ROLE

Visual Designer

Visual Designer

SCOPE

Landing page · PPC ads

Landing page · PPC ads

RESULT

+300% revenue YoY

+300% revenue YoY

Where last year's campaign fell short

The product had more to offer than the website was showing

Localo's 2024 Black Friday had its own landing page, but it wasn't converting the way it could. I started by looking at what held it back.

Low visual impact

The offer didn't stand out at first glance.

Low visual impact

The offer didn't stand out at first glance.

Low visual impact

The offer didn't stand out at first glance.

Weak urgency

The deadline wasn't communicated effectively.

Weak urgency

The deadline wasn't communicated effectively.

Weak urgency

The deadline wasn't communicated effectively.

Complex pricing

Getting to the deal took multiple steps.

Complex pricing

Getting to the deal took multiple steps.

Complex pricing

Getting to the deal took multiple steps.

Goal for 2025: Increase campaign revenue, make the offer more visible and reduce friction to purchase.

What changed?

The redesign gave Black Friday a bold, high-contrast identity that signals a limited-time offer at first glance.

Why these changes?

2024: The offer didn't stand out enough.

2025: A bolder, dedicated campaign identity.

2024: The offer didn't stand out enough.

2025: A bolder, dedicated campaign identity.

2024: The offer didn't stand out enough.

2025: A bolder, dedicated campaign identity.

2024: Urgency disappeared leaving the hero.

2025: A countdown timer that stays visible.

2024: Urgency disappeared leaving the hero.

2025: A countdown timer that stays visible.

2024: Urgency disappeared leaving the hero.

2025: A countdown timer that stays visible.

2024: Users struggled to understand pricing.

2025: Pricing built into the landing page.

2024: Users struggled to understand pricing.

2025: Pricing built into the landing page.

2024: Users struggled to understand pricing.

2025: Pricing built into the landing page.

2024: Trust relied mostly on platform statistics.

2025: Real social proof and testimonials.

2024: Trust relied mostly on platform statistics.

2025: Real social proof and testimonials.

2024: Trust relied mostly on platform statistics.

2025: Real social proof and testimonials.

One page, built to convert

The product had more to offer than the website was showing

From the first screen to checkout, every section works for the offer: urgency at the top, clear pricing in the middle, trust all the way down.

Hero

The offer, a rating and CTA above the fold.

Hero

The offer, a rating and CTA above the fold.

Hero

The offer, a rating and CTA above the fold.

Countdown

The deadline stays visible as users scroll.

Countdown

The deadline stays visible as users scroll.

Countdown

The deadline stays as users scroll.

Pricing

One question leads straight to the deal.

Pricing

One question leads straight to the deal.

Pricing

One question leads to the deal.

Proof

Real testimonials backed by users.

Proof

Testimonials backed by users.

Proof

Real testimonials backed by users.

Campaign assets

The landing page was supported by performance-focused creatives for Google Ads and Meta. Each one highlighted a different value proposition while keeping one campaign identity.

  • Offer: up to 40% off

  • Freebies: bonus training

  • Results: before/after map

  • Certificate: Localo Certified

  • Pain point: no more manual work

  • Offer: up to 40% off

  • Freebies: bonus training

  • Results: before/after map

  • Certificate: Localo Certified

  • Pain point: no more manual work

  • Offer: up to 40% off

  • Freebies: bonus training

  • Results: before/after map

  • Certificate: Localo Certified

  • Pain point: no more manual work

The result

vs 2024

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% REVENUE vs 2024
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% REVENUE vs 2024
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% REVENUE

The 2025 campaign generated 300% more revenue than Black Friday 2024.

Ready to collaborate?

Open to full-time roles and freelance projects.
Drop me a line - I usually reply within 24 hours.

Open to full-time roles and freelance projects. Drop me a line - I usually reply within 24 hours.

Let's get in touch
Let's get in touch
See another project
See another project
juliakocot22@gmail.com
juliakocot22@gmail.com
+48 600 118 356
+48 600 118 356
www.behance.net/juliakocot
www.behance.net/juliakocot
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