Interia - YouTube Channel Visual Identity
Building a recognizable visual language for YouTube content
End-to-end marketing communication for a persona BodyVibes hadn't spoken to before: women aged 35–50. A dedicated landing page and Meta Ads creatives mapped to every stage of the funnel.
COMPANY
ROLE
EXPERTISE
SCOPE
Different stories, one visual language
Interia covers everything from breaking news and interviews to entertainment and investigative content. Each story needs its own visual hook, while the channel still needs to feel like one recognizable brand.
The challenge was to build a flexible visual approach that could adapt to very different topics without losing consistency.
The thumbnail has one job: get noticed
On YouTube, the first impression happens in a fraction of a second.
I focused on strong visual hierarchy, expressive imagery and bold headlines to make each story instantly understandable - even at a small size.
Bringing the visual language into the studio
The work also extends beyond the YouTube feed.
Selected graphics were adapted for use across Interia's recording studio, bringing the same visual language into the physical space where the content is created.
What I delivered:
Over 80 original YouTube thumbnails created for Interia, supported by a reusable mockup system that made the design process faster, more consistent and easier to manage across content.
