Marketing Campaign for BodyVibes - a fitness booking app
Reaching a new audience, at her own pace
End-to-end marketing communication for a persona BodyVibes hadn't spoken to before: women aged 35–50. A dedicated landing page and Meta Ads creatives mapped to every stage of the funnel.
COMPANY
ROLE
SCOPE
TARGET
A new audience with different reasons to hold back
BodyVibes' communication spoke mostly to younger, sport-focused users. Women 35–50 wanted to move, but something kept stopping them, so the campaign had to start from their barriers, not from the product.
Every barrier gets its own answer
Each creative takes one thing that stops her and turns it into a reason to start.
A page that feels like an invitation
Instead of 15+ sports, the page focuses on three gentle classes and speaks in a calm, supportive tone.
One message per stage
As new tools were added, the old menu got harder to scan. Features are now grouped into clear categories with contextual navigation.
Calm, real, relatable
Real women from the target age group, a soft lavender palette and handwritten accents. No gym intensity, just a moment for herself.
What I delivered:
A complete communication system for a new audience, from the first ad to the app download.
